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Keyword Targeting – Effective and Serving the User Intent

What is the intent?


 To be educated, to seek out a value, to check brands, to check merchandise and/or services than on. I do use tools to assist with keyword analysis.

This should be your #1 priority. is smart, given Google stresses the foremost “relevant” content ranks highest? nonetheless, I see very little mention of it on page one results for the terrible term I’m “trying” to serve. I specialize in web blog posts, however, don’t be afraid to diversify your strategy.


The articles cowl some wonderful points, no doubt, however not one focuses on content and serving intent. We’ve become in love with links and white-hat SEO (which seems, is generally black-hat).

Whilst SEOs agree most link building techniques have become debased, competition and similar metrics area unit the premise for many keyword strategies? Content still isn’t a core a part of the strategy (for most). Hmm.

Failure to understand that almost all link building techniques area unit short lived, can guarantee your content encompasses a similar lifecycle; short. Google concurs, by each few months rolling out updates like sphenisciform seabird. Sure, caliber content will seem in search results, however, it’s being pulled; it’s a massacre.


Your main competition isn't the location, it’s not the site’s links – it’s the content. it's to start out with the content. No doubt, links area unit necessary, however, they act as a catalyst for nice content and that they merely prolong the death of rubbish.

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